COMPETITIVE ASSESSMENT AND DIFFERENTIATION
As an early stage proptech founder, it is essential to understand how you measure up against your competition. Your customers will compare you against your competitors across various attributes when deciding whether or not to choose your product or service.
This Assessment package is a 1-on-1 strategic advisory service to help early stage proptech founders properly position their product and achieve PMF faster.
Who It's For
Early Stage Proptech Founders trying to nail down MVP. You already have a prototype and need help refining it and developing a go-to-market strategy. Or you feel like you’re always following the lead competitor and need to differentiate to grow faster.
Process
I will…
- Conduct several meetings with you, your co-founder(s), and key team members to understand your company inside and out. First meeting is free!
- Demo your product to understand your value proposition inside and out.
Deliverables
You will receive…
- A comprehensive report on the competitive landscape of your proptech sub-segment.
- An assessment of how your product fits into that landscape, highlighting your team and your products’ competitive strengths and weaknesses.
- A summary of suggestions on how you can leverage your strengths to differentiate within the segment
Cost
~$5-10k Depending on hours worked.
Benefits
Save Time.
Remove a lot of the iterative guesswork in pursuing PMF. Focus you and your team’s time on building the right product features sooner. You’ll have more runway.
Save Money.
- Cut your marketing budget by clearly positioning and differentiating your product amongst the competition. Your customers will see why you’re different.
Request Assessment
Submitting this form is an expression of interest, and not an obligation to engage The Proptech Scout for strategic advisory services. Derek will review your submission and reach out within a few business days with next steps. Look forward to hearing from you!
Case Study: The Proptech Scout
That’s right- I’m my first client. The Proptech Scout is the product of all my prior experiences, strengths, weaknesses, and awareness of my competitive landscape. Before deciding on what my service offerings were, I asked myself: “What can I confidently say I’m the best in the world at?” And I don’t mean top 1-2% in the world. I mean THE BEST.
Getting to the answer started with understanding where I have unique experience. I’ve known for a while that understanding both tech and real estate is pretty rare. But there’s still plenty of people who fit in that category.
But I’m pretty sure I’m the only person in the world who bootstrapped a tennis e-commerce site while freelancing as a management consultant, and then worked on over $100mm of NYC real estate deals loaded with proptech.
So I built The Proptech Scout around that unique experience. That’s why this site’s directory has e-commerce qualities about it. And it’s why I’ve packaged my real estate and proptech expertise into consulting services that I’ve provided before in several other industries. I know my product is differentiated, and that you’re hiring the best person in the world at this job.
