V3 of The Proptech Scout is Live!
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As a follow up to my previous article on launching fast vs launching thorough, v3 of The Proptech Scout is now live!
On versions 1 and 2, I just published articles and new features as they came to mind. It was all rather haphazard, and it probably came across that way as well. But it helped me gather a lot of data on who my audience is and what’s useful to them.
Armed with a clear roadmap for how I wanted people to use this website, how traffic should flow, and how to monetize it, v3 was definitely more on the side of launching thorough. I have built, re-built, and tweaked a number of features until I felt they were ready for the public.
It’s prettier, more dynamic, with faster load times, smoother search functions and a newsletter sign up form! And I think you’ll like it.
Side Note: Avoid Engineering Goggles When Marketing
The engineer in me really wanted to promote technical improvements on the site- like cutting the largest contentful paint by more than 80%. And improving SEO metrics across the board. But the marketing side of me knows nobody gives a shit. What’s important is what The Proptech Scout does for its target audiences.
What The Proptech Scout Does For Its Target Audiences
The biggest change on this site was making a search bar for The Proptech Directory the showcase of the home page. The mission of The Proptech Scout is to accelerate proptech adoption by finding and promoting best-in-class proptech, so I made everything more searchable. Proptech Companies, Events, Proptech Associations, and VCs are all filterable, categorized, and displayed more clearly!
I also made it crystal clear that I have paid advertising and consulting services for proptech founders and their companies.
And of course, my blog is still here. Now that the bulk of the work is done with the site, I will be pumping out a ton of content on a regular basis.
Perfect is the Enemy of Good
Feel free to give me feedback on LinkedIn about any of these features. The website will still evolve over time. There’s also a few features that I’m building out post launch, because I had to draw the line somewhere. It’s dangerous to fall into the trap of building until I think the product is perfect, when ‘good enough’ will do just fine.
Which leads me back to the recurring theme of this post, the previous launch post, and my proptech risk article. If you’re a founder, how fast or thorough you launch should heavily depend on how much downside risk you expose your customers to. The more damage your product can cause if it fails, the more fail-proof you need to make it in order to gain traction. It’s one of the greatest challenges in proptech, and now I offer a consulting package to help you with that!
Derek is the founder of The Proptech Scout, as well as an NYC landlord and real estate developer. In a former career, he bootstrapped and exited an e-commerce business while side hustling as a strategy consultant.
